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  • Writer's pictureRayanne Armand

3 Ways Your Small Business Can Increase its Return on Investment in 2023


If you're like most small business owners, your goal is to increase the size of your company and make more money. The key to achieving this goal is by increasing your return on investment (ROI), i.e. how much profit your company earns in comparison with its total invested capital.


You can improve ROI by making smart investments that will pay off down the road. In this blog post, we'll discuss three ways that you can do just that and boost your bottom line in the coming business year.

#1 - Automate More Tasks

You can use AI technology to automate a wide range of tasks to free up time and resources.


Automation can help your team work more efficiently and make smarter decisions, because it allows them to focus on core issues rather than menial tasks. In short, by eliminating the time spent on repeatable tasks, you'll be able to invest more time and money in revenue-generating initiatives.


There is a wide variety of tasks that you can automate, from simple exercises such as filtering spam, appointment scheduling and note-taking to more complex processes like searching for specific documents and customer care.


Automating repetitive tasks also saves money because it can eliminate the need to hire additional employees.

#2 - Invest in the Right Marketing Platforms

If you want to grow your business, you need to invest in marketing. However, it's important to invest in the right activities that will give you the best results for your money. There are a wide range of different social media and digital marketing tools available, so choosing the ones that will appeal directly to your target audience is key to your success.


You need to pay attention to how much traffic each site receives from different sources, such as search engines and social media platforms. In order to boost your marketing ROI, you should focus your efforts on the platforms that are performing the best. It's also important to focus on your core demographic and understand how they're interacting with your brand across these different platforms.


For example, let's say that you notice that a large number of users on Instagram are searching for hashtags related to the items and services you offer. This would be an indication that social media is a good marketing channel to invest resources in because it creates greater visibility for your brand and more opportunities to grow your audience.


However, you should also keep in mind that investing resources into marketing isn't a one-time deal; it's something that requires consistent effort and attention.

#3 - Streamline Your Sales Process

In order to increase your ROI, you need to make it as easy as possible for potential customers to buy from you. This means having a streamlined sales process that is easy to follow and doesn't require too much effort on the customer's part.


One way to streamline your sales process is by using an automated CRM system. CRM automatically tracks leads, manages your contacts and directs sales calls to the right person on your team. It also allows you to capture data about customers so that you can learn more about their needs and preferences in order to serve them better, leading to more leads and a better conversation rate.

Final Thoughts

The bottom line is that by making a few changes to your business processes, you can greatly increase ROI and make more money on the same amount of invested capital within just one year.


By automating certain tasks with technological tools such as AI, investing wisely in marketing platforms and streamlining sales processes, you can focus on what's important - growing your business and making more money.



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